Toolbox digital business: leadership, business models, technologies and change

By:

Kreutzer, Ralf T

Material type: Text

TextSeries: Management for Professionals (MANAGPROF)Publication details: Springer Switzerland 2022Description: xxi, 561 pISBN:

9783658370169

Subject(s):

DDC classification:

658.4092 KRE

Summary: This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Bodh Gaya General Stacks	IT&DS	658.4092 KRE (Browse shelf(Opens below))	1	Available		IIMG-004933

Total holds: 0

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Previous								Next
Previous	658.4063 MAR The design of business :	658.4063 MUL Design thinking for dummies	658.4063 STI This is service design thinking	658.4092 KRE Toolbox digital business: leadership, business models, technologies and change	658.472 ACH Big data and analytics	658.472 KEL Delivering data analytics: a step-by-step guide to driving adoption of business intelligence from planning to launch	658.4720 LAK AI meets BI: artificial intelligence and business intelligence	Next

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

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