Fashion entrepreneurship: the creation of the global fashion business

By:

Karra, Neri

Material type: Text

TextPublication details: Routledge London 2022Description: 244 pISBN:

9781138208612

Subject(s):

DDC classification:

687.09 KAR

Summary: Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world's influential brands. It shows how successive generations of entrepreneurs built and developed the brands, democratising access to fashion brands throughout the world. This book analyses the careers of the greatest fashion entrepreneurs from the 19th century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today's rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries. https://www.routledge.com/Fashion-Entrepreneurship-The-Creation-of-the-Global-Fashion-Business/Karra/p/book/9781138208612

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Bodh Gaya General Stacks	PPGM	687.09 KAR (Browse shelf(Opens below))	1	Available		IIMG-005478

Total holds: 0

Browsing Bodh Gaya shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)

Previous								Next
Previous	659.1 BHA Brandvantage :	659.1 RIE Positioning: the battle for your mind	659.2 WAG Rethinking public choice	687.09 KAR Fashion entrepreneurship: the creation of the global fashion business	700.68 LAN Applying entrepreneurship to the arts: how artists, creatives, and performers can use startup principles to build careers and generate income	709.54076 SIN Indian art and culture: for civil services and other competitive examinations	725.51 SIN Planning and designing healthcare facilities: a lean, innovative, and evidence-based approach	Next

Introduction: The Business of Fashion Part I Fashion Rising The Birth of Fashion Entrepreneurship (1845-1895) Fashion, Art, and Beauty (1895-1914) Part II Fashion Diffusion Fashion Amid War and Depression (1914-1945) The Golden Age of Haute Couture (1945-1959) The Changing Face of the Fashion Business (1960s onward) Part III Fashion Entrepreneurship: Theory and Practice Building the Fashion Firm: Entrepreneurial Capabilities for Fashion Business Success The Fashion Entrepreneurship Model: Dynamics Creating Sustainable Competitive Advantage Fashion Business Models: Entrepreneurial Drivers, Opportunities, and Challenges Conclusion: The Dream Makers

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world's influential brands. It shows how successive generations of entrepreneurs built and developed the brands, democratising access to fashion brands throughout the world. This book analyses the careers of the greatest fashion entrepreneurs from the 19th century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today's rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries. https://www.routledge.com/Fashion-Entrepreneurship-The-Creation-of-the-Global-Fashion-Business/Karra/p/book/9781138208612

There are no comments on this title.

to post a comment.