Business plan workbook : a step-by-step guide to creating and developing a successful business

Table of Contents: Part I: Strategy and purpose 1: Coming up with a winning idea for your business plan 2: Strategy - the big picture 3: You and your team Part II: Market research Chapter - 05: Introduction 4: Researching customers 5: Researching competitors 6: A plan for market research Part III: Competitive marketing strategies 7: Products and/or services 8: Pricing 9: Advertising and promotion 10: Place and distribution 11: People, process and physical environment 12: Competing online Part IV: Operations 13: The selling methods plan 14: Making, outsourcing and supplies 15: Legal and regulatory factors Part V: Reviewing financing requirements and options 17: Cash-flow projections 18: The profit and loss account 19: The balance sheet 20: Break-even analysis 21: Estimating financing requirements 22: Stress testing your business projections Part VI: Business control 23: Financial controls 24: Sales and marketing controls 25: Other business controls Part VII: Writing up and presenting your business plan 26: Writing up and presenting your business plan

This edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.