Distribution Channels : understanding and managing channels to market

By:

Dent, Julian

Material type: Text

TextPublication details: Kogan Page London 2009Description: 322pISBN:

9780749462697

Subject(s):

DDC classification:

658.788 DEN

Summary: Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Jammu General Stacks	Non-fiction	658.788 DEN (Browse shelf(Opens below))	Available		IIMJ-5961

Total holds: 0

Table of Contents: Part I: Introduction and why business models matter Part II: Distributors and wholesalers Part III: Final-tier trade channel players Part IV: Retailers

Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access.

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