Knowledge management and the practice of storytelling : the competencies and skills needed for a successful implementation

Table of contents: Section I. Conceptual review Chapter 1. Understanding the concept of storytelling Chapter 2. The practice of storytelling as knowledge management Chapter 3. Literacy, competencies and skills Section II. Competencies and skills Chapter 4. Rhetorical competencies and skills Chapter 5. Performative competencies and skills Chapter 6. Ethnographic competencies and skills Section III. Assessment and evaluation Chapter 7. Assessing storytelling competencies and skills Chapter 8. Evaluating the effectiveness of storytelling Section IV. Lessons and takeaways Chapter 9. Lessons learned

As organizations continue to discover the power of storytelling to shape, transform and transfer knowledge, the need for complex resources to harness that power and meet business goals increases. At the forefront of this challenge are knowledge management practitioners, change management leaders, and organizational development professionals who need information to obtain a practical advantage to implement sustainable storytelling initiatives. This offers practical advice and guidance on the skills and competencies needed to meet those challenges. Discussing the competencies needed to use language and performance effectively to tell stories that will elicit tacit knowledge, this volume focuses on coaching strategies to help others develop storytelling skills, and provides background knowledge useful to champion and promote storytelling practices across organizational cultures and communities.This will prove especially useful to practitioners who are charged with the development and leadership of storytelling initiatives but may lack a robust background on the practicalities of organizational storytelling.