Digital transformation : progressive business management, entrepreneurship and social security

Table of contents: 1. Effects of Online Payments on the Acceptance Behaviour of Semi-Skilled Workers 2. Evolution of Finance Cyber Threat 3. Enterprise Risk Management for Sustainability 4. Cryptocurrency and India: The Road Ahead 5. REST vs. GraphQL: Comparative Performance Study 6. Design of a Lungs/Respiratory Disease Informatics Optimization Model Using a Genetic Algorithm 7. TPM-An Organizational Excellence Tool 8. Future of Higher Education in India: A Transition from On-Campus/Classroom Learning to Online and Distance Learning. 9. Make in India: Challenges and Opportunities 10. Genetic Algorithm-Based Model for Transportation System 11. Managing Cultural Diversity at Workplace: The HR Challenge and Its Impact in Manufacturing Industry 12. Experiential Marketing as a Strategy for Achieving Consumer Satisfaction and Consumer Loyalty 13. A Study of Email-Based Marketing and Its Influence on Consumers Attitude 14. Impact of New Technologies on Entrepreneurial Success 15. Self-Leadership: New Tool of Organisation 16. Relationship between Crude Oil Prices and Stock 17. The Impact of COVID-19 on the MSME Sector of India A Conceptual Framework 18. Consumer Perception Towards International and Indian Retail Industry's Luxury Segment 19. Impact of Social Media Promotion on the Film industry: An Insight into the Marketing World of Bahubali 20. Impact of Online Marketing on Customer Satisfaction

This book aims to bring together academician, industry experts and policy makers to deliberate upon the important and most contemporary issues and challenges faced by the world integrated economy in maintaining the relationships with various stakeholders.