Envisioning business for a better tomorrow : innovate, integrate, impact

Table of contents: SECTION I: Business Innovation The Future of Marketing is in Artificial Intelligence Why and How of Innovation? Some ideas for a Better Tomorrow Future of Global Business with Respect to Innovation, Integration and Impact on Environment Exploring the Propensity of Women towards Entrepreneurship across Nations Greenwashing in Marketing - The New Normal Nostalgic Consumption: Exploring the Role of Nostalgic Intensity, Elements and Nostalgia Advertising Blockchain in Additive Manufacturing Green Practices of Business and their Impact Development of Marine Economy and the Growth of Shipping Industry during the Outbreak of COVID-19 An Analytical Study of Scope, Reach and Expansion of Green Consumer Durable Products in Delhi SECTION II: Business Integration Self-Gifting: Study of Shopping Behaviours and Post-Purchase Investigation on Values of Top Management in Export Oriented Apparel Industry in Sri Lanka Ingredients for Transforming from Wild to Workable Multigenerational Team!!!; An Appraisal Study Medical Tourism: A Comparative Study of India and Malaysia Rebuilding Organisational Culture for Progressive Tomorrow Proposing the SDCMC Scale COVID-19 Outbreak: The New Normal of Working from Home and Mental Well-being Consumer Preferences for Product Attributes of Smartphones Identified with Different Demographic Segments Khadi in Kids Wear: Analyzing Parental Views Understanding Psychological Contract and its Impact on Organizational Citizenship Behavior Reconceive HR Practices: Post-COVID-19 Era SECTION III: Business Impact Ethical Banking and its Impact on Environmental Sustainability: A Literature Review An Analysis of Behavioral Biases Influencing the Individual Investors Decisions in Post COVID19 Era Bio-similar Drugs: A Study to Measure Attentiveness, Acquaintance and Perception towards Youth in Gujarat Financial Resources of Startups: An Empirical Analysis of Selected Indian Companies Asteria - A Way to Go Green Effect of COVID on Hyperlocal Market and its Customer's Perception Impact of Technology in Group Teaching in Higher Education in India Applications of Music Therapy in Everyday Life: A Review Change in Online Buying Behaviour of Senior Adults Towards E-commerce Platforms in India: A Study Using the UTAUT, IRT & TAM Models Change in Online Buying Behaviour of Senior Adults Towards E-commerce Platforms in India: A Study Using the UTAUT, IRT & TAM Models An Empirical Study on the Impact of COVID-19 Lockdown on Mental and Physical Health of Women/Housemakers A Study of Level of Organisational Role Stress in Education Institutions Consumer Behavior in Unforeseen Situation A Study on Students' Perception Towards Online Classes Consumer Buying Behaviour during Pandemics: A Case Study of Covid-19 Pandemic in Rural-Urban India Association between Resilience, Pre-Traumatic Stress and Anxiety during Pandemic: A Structural Equation Modelling

This volume's collection of papers aims to discuss innovative business concepts, novel techniques, and the channelling of youth power to develop the businesses of future by innovating, assimilating, and building a better tomorrow.