Retail recovery : how creative retailers are winning in their post-apocalyptic world

Table of Contents: Part one: The Apocalypse and its Causes The crisis brews up : the long-term causes The spectre haunting the land : the coronavirus pandemic We're gonna party like it's 1929 Last man standing : the impact on retail Rocking all over the world Where has all the business gone? : the effect on brands Mall cried out Dislocation, dislocation, dislocation To the victor the spoils : the triumph of the dot-coms Together alone Generation 'C' Fish swimming in the Venice canals Summary : a 'reset' moment for retail Part two: Retail recovery Embracing the omniverse Push me, pull you Beyond the transaction 'Servicizing' a goods business Feelings 'Congratulations on your happy news!' Purpose-built Hot data Digital converter Back from the dead Have you seen the middleman? Going private The endless aisle Whither the store? Showrooming Spectacle frame Edutainment Clubhouses "A good stylist is cheaper than a good therapist" Phigital Techs and the city Please re-lease me Retail as a service Part three: Winning through creativity Target Best Buy Aerie Gymshark Rose Mansion Walmart Showfields Huel Rapha Southern Co-op Bonobos Nike

This book provides a comprehensive overview of the new forces that are altering the way we purchase items and interact with companies. It features in-depth interviews with some of the industry's most innovative companies, including John Lewis in the United Kingdom, Nike in the United States, and Patagonia in the United States, in an effort to extract significant learning points for the rest of the sector worldwide. It also offers governments with crucial instructions as they attempt to restore society in the wake of catastrophic disasters. The retail sector, with which we all grew up, has been destroyed by the Internet and the Coronavirus lockdown. Numerous renowned brands have disappeared or are a mere shadow of their former selves. The global economy has entered a severe recession, resulting in widespread employment and income losses. Numerous discretionary products have just gotten too pricey for the average consumer to regularly purchase. Empty high streets and retail malls create a void at the core of our civilizations. Local commercial malls must be revitalised immediately in order to bring new hope to poor neighbourhoods. Consequently, how should retailers and brands respond to this crisis? New brands, new technology, new ways of offering value, and new and imaginative means of creating excitement to attract consumers, all of which have the potential to jumpstart the retail industry, are emerging from the ruins of the old system.