Digital makeover : how L'Oréal put people first to build a beauty tech powerhouse

By:

Collin, Beatrice

Contributor(s):

Taillard, Marie

Publication details: Wiley 2021 HobokenDescription: 189pISBN:

9781119706106

Subject(s):

DDC classification:

338.7668 COL

Summary: Gain an insider's perspective on how this 110-year-old beauty industry pioneer transformed itself into a digital and internet powerhouse. The author, explain how L'Oréal became a digital and tech powerhouse by leveraging its past to rethink relationships within the firm, as well as with its consumers and partners. Maintaining market leadership in the face of upheaval; Believing in the transformative power of the organisation, its legacy, and its people; The company's successful play for market domination in China; Case studies showcasing best practises for digital transformation across sectors.This book is ideal for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from within and outside the beauty industry. It also belongs on the bookshelves of anyone interested in organisational transformation, management, leadership, and digital strategy.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Jammu General Stacks	Non-fiction	338.7668 COL (Browse shelf(Opens below))	Available		IIMJ-6567

Total holds: 0

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Table of Contents: Part I: Four Foundational Pillars 1.Orchestrate Creativity 2.Cultivate Healthy Doubt 3.Learn and Innovate with Rigor 4.Listen with Curiosity Part II: A Human-Centred Transformation 5.Centering Customers 6.Becoming Social 7.Transforming Relationships with Partners 8.Putting People First

Gain an insider's perspective on how this 110-year-old beauty industry pioneer transformed itself into a digital and internet powerhouse. The author, explain how L'Oréal became a digital and tech powerhouse by leveraging its past to rethink relationships within the firm, as well as with its consumers and partners. Maintaining market leadership in the face of upheaval; Believing in the transformative power of the organisation, its legacy, and its people; The company's successful play for market domination in China; Case studies showcasing best practises for digital transformation across sectors.This book is ideal for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from within and outside the beauty industry. It also belongs on the bookshelves of anyone interested in organisational transformation, management, leadership, and digital strategy.

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