Writing skills for business : how to communicate clearly to get your message across

Table of Contents: 1. Why being good at writing matters 2. Communicating with purpose 3. Knowing your audience 4. Some types of written communication 5. Layout and formatting 6. Adopting the right tone and style 7. Grammar, punctuation and spelling 8. Racap: Writing rules - essential dos 9. Checking and editing your work

Everything you need to know about writing for business, from determining your intended message to comprehending your audience. As everyone adjusts to hybrid and remote methods of working with others throughout the world and as we develop additional methods of communication, the ability to utilise language to engage, inform, convince, and sell to others becomes increasingly crucial. And clear, error-free text that is fit for its intended purpose is a skill that can be learned by everyone. This book is filled with brief suggestions and guidance on how to communicate more effectively through writing. This new book will help you develop the most successful communications, whether you're producing internal reports, business strategies, day-to-day emails and team briefings, social media posts, or PowerPoint presentations. The book is practical, easy to read, and jargon-free; it provides step-by-step guidance and action points, top tips to remember for the future, common mistakes and advice on how to avoid them, summaries of key points, and links to additional resources for those who wish to improve their writing skills further.