Entrepreneurship and small business : start-up, growth and maturity

Table of Contents: Part I: Entrepreneurship 1. Entrepreneurship: The social and business revolution 2. The economics of entrepreneurship and public policy 3. The entrepreneurial mindset 4. Recognising business opportunities 5. Researching business ideas Part II: Start-Up 6. Lean methodologies and business model frameworks 7. Developing the business model 8. Market segments and value propositions 9. Developing the marketing mix 10. Sales and marketing communications 11. Setting the legal foundations 12. Developing the operations plan 13. Managing risk 14. Recruiting and managing people 15. Financial forecasts and control Part III: Growth 16. From entrepreneur to leader 17. Developing strategy and the business plan 18. Scaling and growth strategies 19. Financing the business Part IV: Maturity 20. Maturity: Success and failure 21. Family business 22. Corporate entrepreneurship and intrapreneurs

This new version of the market-leading textbook by author provides an unmatched, all-encompassing introduction to the area of entrepreneurship as well as invaluable advice for aspiring entrepreneurs seeking to begin their own small firm.  The author takes you on a tour through the business life-cycle, from the early phases of start-up to the confident strides of a mature business, based on his decades of academic and entrepreneurial expertise. This accessible and exploratory textbook will motivate you to build the knowledge and skills necessary to overcome the obstacles faced by modern businesses. It combines cutting-edge theory with new global examples and lessons from actual business practise.  Small Business and Entrepreneurship will help you to find out what makes entrepreneurs tick with Get into the Mindset video interviews and a look at entrepreneurial personality qualities.