Marketing and the customer value chain : integrating marketing and supply chain management

By:

Fotiadis, Thomas

Contributor(s):

Publication details: Routledge 2022 AbingdonDescription: 340pISBN:

9781138394490

Subject(s):

DDC classification:

658.7 FOT

Summary: This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Jammu General Stacks	Non-fiction	658.7 FOT (Browse shelf(Opens below))	Available		IIMJ-6687

Total holds: 0

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Previous	658.7 DAN Food supply chain management and logistics: understanding the challenges of production, operation and sustainability in the food industry	658.7 DIG Digital transformation and Industry 4.0 for sustainable supply chain performance	658.7 ELO E-logistics : managing digital supply chains for competitive advantage	658.7 FOT Marketing and the customer value chain : integrating marketing and supply chain management	658.7 GAN Strong supply chains through resilient operations : 5 principles for leaders to win in a volatile world	658.7 GLO Global logistics: new directions in supply chain management	658.7 GRA Cross-border logistics operations: effective trade facilitation and border management	Next

Table of Contents: 1. Marketing mix elements: (P)roduct: Delimitation and integrative approach with SCM 2. Elements of the marketing mix (price): Conceptual and integrated approach to Supply Chain Management 3. Marketing mix elements: (P)romotion: Delimitation and integrative approach with SCM 4. Marketing mix elements: (P)eople: Delimitation and integrative approach with SCM 5. Extended marketing mix elements: (P)hysical Evidence: Delimitation and integrative approach with SCM 6. Extended marketing mix elements: (P)rocesses: Delimitation and integrative approach with SCM 7. Transportation Management 8. Crisis Management and SCM 9. Delimitation of Industrial Markets: Features, significance, and synergies 10. Emerging trends

This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes.

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