Digital business transformation : how established companies sustain competitive advantage from now to next

Table of Contents: Section I: Now 1 The Death of Business as Usual 2 The Four Forces of Connected Change 3 What Is Slowing Down Established Businesses? Blocks, Brakes, and Behaviors Section II: Next 4 Characteristics of a Digital Business 5 The Big Hairy Audacious Goals (BHAGs) of Digital Business Transformation 6 Strategy 7 Product 8 Experience 9 Engineering 10 Data 11 Leading a Gryphon Organization Section III: How 12 Components of Successful Digital Business Transformations 13 What Transformation Journeys Actually Look Like 14 The Beginning

This book delivers a message that begs to be heard by everyone who hopes to help their organisation meet the challenges of a changing world. This book is ideal for anyone in a leadership position in a modern organisation, particularly those who are responsible for transformation-related decisions.