Growing the top line : four key questions and the proven process for scaling your business

Introduction 1 The Growth Matrix and the Four Key Questions 2 Which CUSTOMERS Will I Serve? 3 Which GEOGRAPHIES AND LOCATIONS Will I Serve? 4 What GOODS AND SERVICES Will I Sell? 5 What BUSINESS MODEL Will I Use? 6 The Growth Framework: The 16 Ways a Company Can Grow 7 The Process Overview: How to Build a Growth Strategy 8 Creating the Team 9 Defining Business Objectives: Step 1: Targeting the Hill We Need to Take 10 Internal Assessment: Step 2: Understanding the Force and Resourcing We Bring to the Fight 11 External Assessment: Step 3: Understanding the Terrain We Will Fight On and the Foes We Will Face 12 Select Growth Pathways: Step 4: Decide Which Route to Take 13 Select Strategies: Step 5: Plan the Battle on Each Route 14 Model Returns: Step 6: Assess the Outcome 15 Map Strategy to a Timeline: Step 7: The Power of a Picture 16 Navigating in a Storm: Growth in a COVID World Conclusion Acknowledgments About Cliff Farrah Index

This book asks four key questions and the Proven Process to Scaling Your Business delivers the step-by-step approach to topline growth used by some of the word's most successful companies. In this book, leading growth strategy consultant and author, Cliff Farrah, reveals the copyrighted growth strategy that he has developed over the last twenty years through 1,400 successful client engagements and input from leaders at Fortune 500 organizations.