Bringing loyalty to life : how to earn, build and leverage enduring customer loyalty

Chapter 1: Lessons from loyalty's past (and present) Chapter 2: Lessons about customers loyalty Chapter 3: Lessons about customer appreciation Chapter 4: Lessons about cost of Loyalty Chapter 5: Lessons about designing a loyalty campaign Chapter 6: Lessons about the campaign launch Chapter 7: Lessons from 40 years of business Chapter 8: Lessons about the retailer's role in society Chapter 9: Lessons about community engagement Chapter 10: Lessons about the future of loyalty.

This book is an invaluable resource for retail professionals at any level who want to understand the past, present, and future of loyalty. It is based on TCC's extensive research into shopper behavior and their experience in designing loyalty solutions for partners over the course of three decades. The book provides in-depth information and guidance on how to explore the potential of loyalty campaigns in boosting income and fostering growth. It develop tailored loyalty campaigns for business and evaluate their effectiveness.It establish profound and long-lasting emotional bonds with customers. It serve as a catalyst for constructive transformation within the community. It stay abreast of retail trends and maintain a competitive edge.This book uncover the confidential strategies behind effective loyalty marketing from the authority who pioneered loyalty and has assisted numerous businesses and international brands in acquiring and retaining a larger customer base.