Celebrity fashion marketing : developing a human fashion brand

By:

Caan, Fykaa

Contributor(s):

Lee, Angela

Series: Mastering Fashion ManagementPublication details: Routledge 2023 Oxon Description: 130 pISBN:

9781032007359

Subject(s):

DDC classification:

658.4215 CAA

Summary: This book explores the concept of celebrities as human fashion brands and their impact on fashion consumers. It delves into celebrity fashion classifications, influencers, existing theories, models, tools, and technology. The book defines a 'Human Fashion Brand Model', describing the relationship between celebrities, marketers, and consumer behavior choices. Case studies of celebrities like Kylie Jenner, Kim Kardashian West, Beyoncé, and Madonna are illustrated. The book is recommended for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Jammu General Stacks	Non-fiction	658.4215 CAA (Browse shelf(Opens below))	Available		IIMJ-7824

Total holds: 0

1. Introduction, 2. The Fashion Celebrity, 3. The Fashion Celebrity Marketer, 4. The Fashion Consumer, 5. The Human Fashion Brand Model.

This book explores the concept of celebrities as human fashion brands and their impact on fashion consumers. It delves into celebrity fashion classifications, influencers, existing theories, models, tools, and technology. The book defines a 'Human Fashion Brand Model', describing the relationship between celebrities, marketers, and consumer behavior choices. Case studies of celebrities like Kylie Jenner, Kim Kardashian West, Beyoncé, and Madonna are illustrated. The book is recommended for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.

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