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Customer service marketing : managing the customer experience

By: Contributor(s): Publication details: Routledge 2022 OxonDescription: 277 pISBN:
  • 9780367208936
Subject(s): DDC classification:
  • 658.812  TOR
Summary: This book is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be particularly useful for students in hospitality guest services and services marketing.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Jammu General Stacks Non-fiction 658.812 TOR (Browse shelf(Opens below)) Available IIMJ-7832
Total holds: 0

1. What is service? The origin and evolution of customer experiences 2. Servicescape: Visualizing service quality and value 3. Service quality: Tools and strategies 4. Customer attitudes and emotions: From delight to outrage 5. Waiting for service: Strategies to reduce waits and the perception of waiting 6. Co-creation and customization: Engaging the customer in value creation 7. Electronic word of mouth: Understanding the customer's voice 8. The sharing economy/peer-to-peer services: Revolutionizing the service market 9. Subscription services and new business models 10. Service technologies: Delivering a seamless experience 11. Cross-cultural guest interactions: Appealing to a broad customer base 12. Recovery strategies for service managers 13. Recruiting, training, and engaging talent for service organizations 14. Customer loyalty, analytics, and relationship management 15. The key to business growth and sustainability

This book is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be particularly useful for students in hospitality guest services and services marketing.

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