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Competitive digital innovation : transforming products, processes and business models to win in the digital economy

By: Contributor(s): Series: Palgrave executive essentialsPublication details: Palgrave Macmillan 2023 ChamDescription: 231 pISBN:
  • 9783031234392
Subject(s): DDC classification:
  • 658.4063  BAS
Summary: This book aims to connect digital innovation to business strategy, helping companies redefine market-facing processes, products, services, and models to stay competitive in hybrid markets. It provides practical, real-world examples and rigorous research, making it an ideal resource for executives and anyone interested in digital strategy.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Jammu General Stacks Non-fiction 658.4063 BAS (Browse shelf(Opens below)) Available IIMJ-8206
Total holds: 0

Part I 1. Digitally Enhancing Market-facing Processes 2. Digitally Enhancing Existing Products 3. Creating New Digital Products Part II 4. Engaging Consumers 5. Digital Intermediaries 6. Digital Revenue Models Part III 7. Considering Strategic Priorities 8. Planning for Digitalization 9. Evaluating Digitalization Initiatives 10. Risks of Digitalization 11. Broadening the Lens

This book aims to connect digital innovation to business strategy, helping companies redefine market-facing processes, products, services, and models to stay competitive in hybrid markets. It provides practical, real-world examples and rigorous research, making it an ideal resource for executives and anyone interested in digital strategy.

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