Business marketing : concepts and cases

1. Please give table of contents of this picture 2. Understanding the Organisational Customer and Buying Behaviour 3. Organisational Markets of India: Perspectives and Challenges 4. Creating Sustainable Growth Opportunities: Perspectives of Strategic Management 5. Measurement of Market Demand and Potential for Business Markets 6. Segmentation Strategies for Business Markets 7. Product Strategy for Business Markets 8. Management of New Products and Innovations 9. Strategic Brand Management for Business Markets 10. Price and Pricing Decisions for Business Markets 11. Channel Management For Business Markets 12. Managing marketing communications for business markets 13. Management of Personal Selling and Sales Management for Business Markets 14. Customer Care for Business Markets: Creating Satisfaction and Delivering Delight 15. Implementation of Marketing Strategy and Managing Issues of Sustainability 16. Management of Services for Business Markets 17. Marketing of Projects for Business Markets 18. Globalisation of Business

This book offers insights into B2B marketing strategies, highlighting its potential to enhance both B2B and B2C organizations. It provides real-life examples and anecdotes from Indian companies, making it an excellent resource for students and global audiences. The book has been used in courses at IIM Ahmedabad, XLRI School of Management, IIM Kashipur, and IIM Ranchi. The second edition includes three new cases, covering 32 cases in depth.