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Tiger and the Rabbit : a fable of harnessing the power of the metaverse, Web3, and AI for business success

By: Material type: TextTextPublication details: Wiley 2023 New JerseyDescription: 234pISBN:
  • 9781394190126
Subject(s): DDC classification:
  • 006.3 CAR
Summary: This book shows readers how to get started on the process of harnessing technology to achieve their goals. The book recognizes the potential of the Metaverse, WEB3 and AI technologies and guides the brand through the process of embracing these tools and finding its own power. Along the way, readers will learn a concrete, 5-pronged approach to empowering customers in ways never before possible.The author examines digital identity, NFTs, data ownership, AI, and Metaverse experiences - showing how everyday brands can implement and benefit from these technologies, right away. With worksheets, images and figures, and actionale advice, this book is both a funr read and a practical resource for forging ahead into the digital future.
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Table of Contents:- Part I: The Fable Chapter 1: Getting started Chapter 2: The team Chapter 3: Learn and be curious the tech Chapter 4: The use cases - business outcomes Chapter 5: The rabbit team plays Chapter 6: Bold vision and planning tools Part II: The application Chapter 7: The Five EmPOWERments model

This book shows readers how to get started on the process of harnessing technology to achieve their goals. The book recognizes the potential of the Metaverse, WEB3 and AI technologies and guides the brand through the process of embracing these tools and finding its own power. Along the way, readers will learn a concrete, 5-pronged approach to empowering customers in ways never before possible.The author examines digital identity, NFTs, data ownership, AI, and Metaverse experiences - showing how everyday brands can implement and benefit from these technologies, right away. With worksheets, images and figures, and actionale advice, this book is both a funr read and a practical resource for forging ahead into the digital future.

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