Delivering distinctive value in emerging economies : efficient and sustainably responsible perspectives from management researchers and practitioners

1. Embracing the New Normal: Guidelines for Small Businesses in Emerging Economies 2. Vaccinating the World: Social Influencers and COVID-19 Advocacy 3. Applying Agile Principles in Institutions of Higher Learning: Lessons from the COVID-19 Pandemic 4. Emerging Trends in Digital Transformation in the Public Sector for Service Innovation 5. Old Roots into New Trees: Artisan Entrepreneurship in Cyprus 6. The Missing Links for Project Success: Evidence from an Emerging Economy 7. When Internationalization Goes Awry: The Separation of Policy and Practice in Intellectual Property 8. Leveraging Cultural Artifacts in Corporate Branding in a Developing Economy 9. Assessing the Mobile Money Value Creation in the Agriculture Value Chain: Evidence from a Developing Economy 10. Examining Fintech Adoption in the Banking Sector of a Developing Country 11. A Scientific Decision-Making Framework to Aid the Selection of Leadership Styles for Project Success 12. What Factors Drive Ethical Decision-Making of Prospective Accountants? 13. The Motivation to Engage in Fraud by Individuals at the Workplace 14. Developing a Nexus Managerial Resilience using Spiritual Intelligence: An Investigation towards Malaysia's Transformation into Industry 4.0 15. From Cradle to Maturity: How Digital Enterprises in Developing Economies Strategize to Survive 16. "Get Checked. Go Collect" - Improving Patients' Access to Chronic Medication

This book is to present a contemporary reference that tells the story of how businesses and institutions in emerging economies are circumventing or can better circumvent institutional voids in order to create distinct value for consumers and develop resilient and sustainable economies. For this book, we gathered 24 contributions (or chapters) on new directions and strategies to create value in emerging economies. The contributions span thematic areas such as: COVID-19 and small businesses, social influencers and COVID-19 advocacy, artisan entrepreneurship, leadership and project success, internationalization and intellectual property, cultural artifacts in corporate branding, fintech adoption, mobile money and agriculture value chain, workplace fraud, ethical decision-making in accountancy, modeling early detection of mother's mode of delivery, assessment of health systems in Africa, online platforms and patient empowerment, students' academic engagement and technology, and continuous use of e-learning among professional accounting students. The authors of these contributions discuss the relevance of each chapter to its target audience (practitioners and students). They also outline the implications for practice and policy (where applicable) alongside the concluding arguments of their respective chapters. In effect, the 24 chapters offer key strategic directions for businesses, public sector institutions, non-governmental organizations, and international development institutions to be more efficient and sustainably responsible in delivering distinctive value in emerging economies.