Strategic crisis communication

1. A Few Important Distinctions 2. Be Strategic in Your Planning 3. Set Up a Rapid Response Team 4. Get the Facts . . . Fast 5. Determine the Real Problem 6. Put Someone in Charge 7. Activate the Crisis Communication Team 8. Develop a Strategy 9. Establish Goals 10. Centralize Communication 11. Consider All Stakeholders, All Markets You Serve 12. Expect the Best, Plan for the Worst 13. Communication Is Your Primary Tool in a Crisis 14. The Importance of Being Earnest 15. Put Your Employees First 16. Engaging with Legacy Media 17. Responding to News Media Inaccuracy 18. Deploy Your Websites 19. Social Media Has Changed the Crisis Communication Landscape 20. Ten Best Practices in Crisis Communication

This book focuses on strategic crisis communication as a function of three elements: 1. crisis preparation-establishing a robust and nimble infrastructure and plans, in advance of any crisis 2. crisis management-rapidly gathering information, activating and adjusting plans, making decisions, and relentlessly monitoring outcomes 3. crisis communication-reaching multiple audiences, on multiple platforms, with clear, consistent, and purposeful messages that tell the truth and defend the organization. Bringing together best practices gleaned from hundreds of recent case studies, this book is an unmatched resource enabling corporate communications and PR professionals, and the organizations that employ them, to understand how to weather any reputational storm that may threaten their enterprise.