Better brand health : measures and metrics for a how brands grow world
Publication details: Oxford Docklands 2022Description: 229pISBN:- 9780190340902
- 658.827 ROM
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Book
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Jammu General Stacks | Non-fiction | 658.827 ROM (Browse shelf(Opens below)) | Available | IIMJ-9552 |
1. Applying the Laws of Growth to Brand Health Tracking 2. Brand Awareness 3. Brand Attributes: Selection 4. Brand Attributes: Measurement 5. Mental Availability and Category Entry Points 6. Mental Availability: Measurement and Metrics 7. Brand Attributes: Analysis 8. Brand Attitude 9. Category Buying Behavior 10. Brand Buying 11. Measuring Exposure to Marketing Activity 12. Word-of-Mouth 13. The Rise of the Machines? 14. What about Physical Availability? 15. A Final Note
This book provides scientifically-backed insights to improve brand health, covering key metrics and quality trackers. It covers strategic frameworks, attribute wording, and mental availability metrics. It combines science-based theory and professional best practice, focusing on essential components like Brand Awareness and Attitude. The book consolidates research from academic publishing and incorporates it into the 'How Brands Grow' world to achieve reliable and robust KPIs.
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