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101.
Marketing strategy business-to-business consumer goods services by
Publication details: Delhi Macmillan 2002
Availability: Items available for loan: Lucknow (1).

102.
Strategic marketing management planning, implementation and control Richard M S Wilson and Colin Gilligan by
Edition: 3rd ed
Publication details: Amsterdam Elsevier Butterworth-Heinemann 2005
Availability: Items available for loan: Lucknow (1).

103.
The Marketing plan workbook by
Publication details: London Kogan Page 2005
Availability: Items available for loan: Lucknow (1).

104.
Business-to-business marketing strategies and implementation Daniel Michel...[et al] by
Publication details: Hampshire Palgrave 2003
Availability: Items available for loan: Lucknow (1).

105.
The Marketing plan by
Edition: 5th ed
Publication details: New Jersey John Wiley 2006
Availability: Items available for loan: Lucknow (1).

106.
107.
Truth new rules for marketing in a skeptical world by
Publication details: New York AMACOM 2007
Availability: Items available for loan: Lucknow (1).

108.
Malcolm McDonald on marketing planning understanding marketing plans and strategy by
Publication details: London Kogan Page 2008
Availability: Items available for loan: Lucknow (1).

109.
Guerrillaremix marketing remix Jay Conrad and Jeannie Levinson by
Publication details: New Delhi TMH 2011
Availability: Items available for loan: Lucknow (1).

110.
Demand driven strategic planning by
Publication details: New York Taylor & Francis 2013
Availability: Items available for loan: Kashipur (1).

111.
Marketing a guide to the fundamentals by
Publication details: New Delhi Viva Books 2010
Availability: Items available for loan: Kashipur (1). Raipur (1)Call number: 658.8 FOR-10.

112.
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Penguin, 2004
Availability: Items available for loan: Bangalore (1)Call number: 658.802 KUM. Shillong (12).

113.
Making marketing happen : how great companies make strategic marketing planning work for them / Brian D Smith by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Butterworth-Heinemann, 2007
Availability: Items available for loan: Shillong (3).

114.
Marketing plans: How to prepare them, how to use them. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom: John Wiley & Sons, 2016
Availability: Items available for loan: Kozhikode (3)Call number: 658.8 MCD/M.8, ... Raipur (1)Call number: 658.802 MCD-16.

115.
Analysis for marketing planning / by Donald R Lehmann, Russell S Winer. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Homewood: Irwin, 1991
Availability: Items available for loan: Bangalore (1)Call number: 658.802 LEH.

116.
Contemporary perspectives on strategic market planning / by Roger A Kerin, Vijay Mahajan, P Rajan Varadarajan. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston: Allyn and Bacon, 1990
Availability: Items available for loan: Bangalore (11)Call number: 658.801 KER, ...

117.
Creating customers: An action plan for maximising sales, promotion and publicity for your business / by David H Bangs. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Vision, 1993
Availability: Items available for loan: Bangalore (2)Call number: 658.812 BAN, ...

118.
Decision game in marketing planning / by Dilip M Sarwate. by
Material type: Text Text; Literary form: Not fiction
Publication details: Unknown: Pune, Abhijit Publishers., 1980
Availability: Items available for loan: Bangalore (1)Call number: BD Sa77.

119.
Determinants and benefits of global strategic marketing planning: An empirical study / by Myung-Su Chae. by Series: Dissertation - UMI
Material type: Text Text; Literary form: Not fiction
Publication details: Michigan: UMI Dissertation services, 1993
Availability: Items available for loan: Bangalore (2)Call number: , ...

120.
Development of marketing plans and marketing segmentation / I I M-A. by
Material type: Text Text; Literary form: Not fiction
Publication details: Ahmedabad: Indian Institute of Management, 1972
Availability: Items available for loan: Bangalore (1)Call number: 658.802 L2.

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