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121.
Brand breakout: how emerging market brands will go global by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi Palgrave Macmillan 2015
Availability: Items available for loan: Nagpur (1)Call number: 658.827 K8B7.

122.
Brand seduction: how neuroscience can help marketers build memorable brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pan Macmillan India 2016
Availability: Items available for loan: Nagpur (1)Call number: 658.827019 W3B7.

123.
How brands grow: what marketers don't know by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Oxford University Press 2017
Availability: Items available for loan: Nagpur (2)Call number: 658.827 S4H6, ...

124.
Brand thinking and other noble pursuits by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Allworth Press 2011
Availability: Items available for loan: Nagpur (1)Call number: 658.827 M4B7.

125.
Spark: the insight to growing brands by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi Simon and Schuster 2017
Availability: Items available for loan: Nagpur (1)Call number: 658.827 R2S7.

126.
Building a storybrand: clarify your message so customers will listen by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi HarperCollins 2017
Availability: Items available for loan: Bodh Gaya (1)Call number: 658.802 MIL. Kozhikode (1)Call number: 659.127.6 MIL/B. Nagpur (1)Call number: 658.802 M4B8. Raipur (1)Call number: 658.802 MIL-17.

127.
Re-modeling the brand purchase funnel: conceptualization and empirical application by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Springer 2017
Availability: Items available for loan: Nagpur (1)Call number: 658.427 D4R3.

128.
Strong brands strong relationships by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2015
Availability: Items available for loan: Nagpur (1)Call number: 658.827 F6S8.

129.
Creating Passion Brands : getting to the heart of branding by
Edition: 1st Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2010
Online resources:
Availability: Items available for loan: Raipur (1)Call number: 658.8343 EDW-10. Udaipur (1)Call number: 658.827.

130.
Building brand value: Five steps to building powerful brands / by M G Parameswaman. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata Mcgraw Hill, 2006
Availability: Items available for loan: Udaipur (1)Call number: 658.8.

131.
The triumph of emptiness : consumption, higher education, and work organization by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Oxford University Press 2014
Online resources:
Availability: Items available for loan: Bodh Gaya (1)Call number: 302.35 ALV. Udaipur (1)Call number: 302.35.

132.
How brands grow : what marketers don't know / by Byron Sharp by
Material type: Text Text; Format: print
Publication details: Australia: Oxford University Press, 2010
Availability: Items available for loan: Udaipur (1)Call number: 658.827.

133.
Positioning for Professionals: how professional knowledge firms can differentiate their way to success by
Edition: 1st Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2010
Availability: Items available for loan: Udaipur (1)Call number: 658.827.

134.
The International Brand Valuation Manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas. by
Edition: 1st Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons 2009
Availability: Items available for loan: Udaipur (1)Call number: 657.7.

135.
Building Customer-Brand Relationships by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NewYork M. E. Sharpe 2009
Online resources:
Availability: Items available for loan: Udaipur (1)Call number: 658.812.

136.
The luxury market in India : Maharajas to masses / edited by Glyn Atwal and Soumya Jain. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke : Palgrave macmillan, 2012
Availability: Items available for loan: Udaipur (2)Call number: 658.827, ...

137.
Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Oxford University Press
Availability: Items available for loan: Udaipur (1)Call number: 658.827.

138.
Branded lives : the production and consumption of meaning at work by
Edition: 1st ed.
Material type: Text Text
Publication details: Cheltenham, Glos, UK ; Northampton, MA Edward Elgar c2011
Online resources:
Availability: Items available for loan: Udaipur (1)Call number: 650.1.

139.
Kellogg on branding: the marketing faculty of the Kellogg School of management / edited by Alice M Tybout; Tim Calkins
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2005
Availability: Items available for loan: Udaipur (1)Call number: 658.8.

140.
why monk bought the ferrari ? : how successful brands create consumer relevant differentiation by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw-Hill 2012
Availability: Items available for loan: Udaipur (1)Call number: 658.827.

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