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121.
Case Studies in marketing management / S. L. Gupta and R.K. Suri by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pentagon press, 2007
Availability: Items available for loan: Indore (1)Call number: 658.8 G8C2.

122.
Product and services management / George J. Avlonitis and Paulina Papastathopoulou by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Sage Publication, 2006
Availability: Items available for loan: Indore (1)Call number: 658.5 A8P7. Shillong (1)Call number: 658.5 AVL.

123.
Product management in India / Ramanuj Majumdar by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: New Delhi: PHI, 2007
Availability: Items available for loan: Indore (1)Call number: 658.56094 M2P7.

124.
Innovation management: strategies, implementation, and profits / Allan Afuah by
Edition: 2 ed.
Material type: Text Text; Format: print
Publication details: New Delhi Oxford University Press 2008
Availability: Items available for loan: Indore (1)Call number: 658.406 A3I6.

125.
Marketing in a nutshell: key concepts for non-specialists / Mike Meldrum and Malcolm Mcdonald by
Material type: Text Text; Format: print
Publication details: Noida: Elsevier, 2008
Availability: Items available for loan: Indore (1)Call number: 658.8 M3M2.

126.
Product lifecycle management/ Antti Saaksvuori , Anselmi Immonen by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Verlag Berlin Heidelberg: Springer , 2008
Availability: Items available for loan: Indore (1)Call number: 658.514 S2P7.

127.
Brand Management/ Mahim Sagar, Deepali Singh, D. P. Agrawal and Achintya Gupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Ane Books Pvt. Ltd.
Availability: Items available for loan: Indore (1)Call number: 658.827 S2B7.

128.
Business marketing: concepts and cases / Sharad Sarin by
Material type: Text Text; Format: print
Publication details: New Delhi: McGraw Hills Education, 2015
Availability: Items available for loan: Indore (6)Call number: 658.802 S2B8, ...

129.
Strategic brand management / Ramkishen Yelamanchil and Nalini Dutta by
Material type: Text Text; Format: print
Publication details: New Delhi: Ane Books, 2013
Availability: Items available for loan: Indore (1)Call number: 658.827 Y3S8. Jammu (1)Call number: 658.827 YEL.

130.
Strategic brand management for B2B markets: a road map for organizational transformation/ Sharad Sarin by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: New Delhi: Sage, 2016
Availability: Items available for loan: Indore (1)Call number: 658.827 S2S8.

131.
The new strategic brand management: advanced insights and strategic thinking/ Jean-Noel Kapferer by
Material type: Text Text; Format: print
Publication details: London: Kogan Page, 2015
Availability: Items available for loan: Indore (1)Call number: 658.8343 K2N3.

132.
Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: London: Routledge, 2011
Availability: Items available for loan: Indore (1)Call number: 658.827 D3C7 .

133.
Global supply chain ecosystems: strategies for competitive advantage in a complex world / Mark Millar by
Material type: Text Text; Format: print
Publication details: New Delhi: Kogan Page, 2015
Availability: Items available for loan: Indore (1)Call number: 658.7 M4G5.

134.
Lean transformation: cultural enablers and enterprise alignment / Suresh Patel by
Material type: Text Text; Format: print
Publication details: Boca Raton: Taylor & Francis, 2016
Availability: Items available for loan: Indore (1)Call number: 658.4013 P2L3.

135.
New product development: from initial idea to product management / Marc A. Annacchino [Book CD ROM] by
Material type: Computer file Computer file; Format: electronic ; Type of computer file: game
Publication details: Amsterdam : Elsevier, 2003
Availability: Items available for loan: Indore (1)Call number: .

136.
Strategic brand management: building, measuring, and managing brand equity by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Bodh Gaya (1)Call number: 658.827 KEL.

137.
Strategic brand management: building, measuring, and managing brand equity by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016
Availability: Items available for loan: Bodh Gaya (3)Call number: 658.827 KEL, ...

138.
Strategic brand management: building, measuring, and managing brand equity by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi Pearson 2015
Availability: Items available for loan: Nagpur (3)Call number: 658.827 K3S8, ...

139.
Product management by Series: McGrawHill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi McGrawHill Education 2005
Availability: Items available for loan: Nagpur (1)Call number: 658.56 L3P7.

140.
Strategic brand management by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Chicago Cerebellum Press 2017
Availability: Items available for loan: Nagpur (1)Call number: 658.827 C4S7.

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