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21.
Environmental marketing management: meeting the green challenge Peattie, Ken by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pitman Publishing 1995
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 P3E6.

22.
Greener marketing: a Global perspective on greening marketing practice by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sheffield Greenleaf Publishing 1999
Availability: Items available for loan: Ahmedabad (1)Call number: 363.7 G7/99.

23.
Green marketing: opportunity for innovation Ottman, Jacquelyn A by
Edition: 2d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood NTC Business Books 1998
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 O8G7/98.

24.
Sustainable marketing: managerial-ecological issues Fuller, Donald A. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage publications 1999
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 F8S8.

25.
Environmental marketing: positive strategies for reaching the green consumer Coddington, Walter by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1993
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 C6E6.

26.
Corporate realities and environmental truths: strategies for leading your business in the environmental era Bennett, Steven J. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1993
Availability: Items available for loan: Ahmedabad (1)Call number: 658.4 B3C6.

27.
Green marketing Peattie, Ken by Series: The M&E Handbook Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pitman Publishing 1992
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 P3G7.

28.
Strategies for the green economy: opportunities and challenges in the new world of business Makower, Joel by
Publication details: New York McGrawHill 2009
Availability: Items available for loan: Ahmedabad (1)Call number: 658.4083 M2S8.

29.
Green intentions: creating a green value stream to compete and win Wills, Brett by
Publication details: London CRC Press 2009
Availability: Items available for loan: Ahmedabad (1)Call number: 658.4083 W4G7.

30.
The new rules of green marketing: strategies, tools, and inspiration for sustainable branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK Greenleaf Publishing 2011
Availability: Not available: Ahmedabad: Checked out (1).

31.
Sustainable marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Pearson/Prentice Hall 2012
Availability: Items available for loan: Ahmedabad (1)Call number: 658.802 M2S8.

32.
Good derivatives: a story of financial and environmental innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley and sons 2012
Availability: Items available for loan: Ahmedabad (1)Call number: 332.6457 S2G6.

33.
Contemporary issues in green and ethical marketing by Series: Key Issues in Marketing Management
Publication details: London Routledge 2014
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 C6.

34.
The green marketing manifesto by
Publication details: Chichester Wiley 2007
Availability: Items available for loan: Lucknow (1).

35.
Environmental marketing strategies, practice, theory and research edited by Michael Jay Polonsky and Alma T Mintu-Wimsatt by
Publication details: Mumbai Jaico 2008
Availability: Items available for loan: Lucknow (1). Raipur (1)Call number: 658.802 POL-08.

36.
Sustainable retail development new success strategies by
Publication details: Dordrecht Springer 2009
Availability: Items available for loan: Lucknow (1).

37.
Green marketing strategies edited by Amitabha Ghose by
Publication details: Hyderabad ICFAI 2008
Availability: Items available for loan: Lucknow (1).

38.
Social marketing to protect the environment what works Doug McKenzie-Mohr...[et al.] by
Publication details: New Delhi Sage 2012
Availability: Items available for loan: Lucknow (1).

39.
Green business an A-to-Z guide edited by Nevin Cohen by Series: The Sage reference serieson Green Society towards a sustaina
Publication details: New Delhi Sage 2011
Availability: Items available for loan: Lucknow (1).

40.
Effect of green service encounters on consumer`s re-patronage intention a study of green hotels in India by
Material type: Article Article
Publication details: Lucknow IIM, Lucknow 2014
Availability: Items available for loan: Lucknow (1).

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