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21.
Public relations in practice: a sector-by-sector guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Crest Publishing House 2003
Availability: Items available for loan: Ahmedabad (1)Call number: 659.111 P8.

22.
Studies in business policy-80 public relations in industry by Series: Studies in business policy, no. 80
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York National Industrial Conference Board 1963
Availability: Items available for loan: Ahmedabad (1)Call number: GP 658.1 N2P8.

23.
Big business and human values Houser, Theodor V. by Series: McKinney Foundation lecture series, 1957
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1957
Availability: Items available for loan: Ahmedabad (3)Call number: 338.7 H6B4, ...

24.
Effective publicity how to reach the public by
Publication details: New York John Wiley 1984
Availability: Items available for loan: Lucknow (1).

25.
International marketing communications by
Publication details: Chicago Crain Books 1982
Availability: Items available for loan: Lucknow (1).

26.
Issues management corporate public policymaking in an information society by
Publication details: California Sage Pub 1986
Availability: Items available for loan: Lucknow (1).

27.
Effective communications and advertising for financial institution by
Publication details: Englewood Prentice Hall 1986
Availability: Items available for loan: Lucknow (1).

28.
Public relations a contemporary approach by
Publication details: Illinois Richard D Irwin 1986
Availability: Items available for loan: Lucknow (1).

29.
Secrets of successful public relations an insider's guide to the strategies and techniques that work today by
Publication details: Englewood Cliffs Prentice-Hall 1985
Availability: Items available for loan: Lucknow (1).

30.
International public relations how to establish your company's product, service and image in foreign markets by
Publication details: New York AMACOM Pub 1991
Availability: Items available for loan: Lucknow (1).

31.
Rethinking reputation: How PR trumps marketing and advertising in the new media word by
Publication details: New York Palgrave macmillan 2012
Availability: Items available for loan: Kashipur (1).

32.
Public affairs management by Series: Critical Issues in Public Affairs
Publication details: New Delhi Sage 2013
Availability: Items available for loan: Kashipur (1).

33.
Handbook of public relations and communication: A planned approach for creating results / by K R Balan, C S Rayudu. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Castle, 1994
Availability: Items available for loan: Bangalore (1)Call number: 652.20202 BAL.

34.
It's not about size: Bigger brands for smaller businesses / by Paul Dickinson, Jonathan Shipp. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Dolphin, 2001
Availability: Items available for loan: Bangalore (1)Call number: 658.827 DIC.

35.
Lesly's public relations handbook / edited by Philip Lesly by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Prentice-Hall, Inc., 1971
Availability: Items available for loan: Bangalore (2)Call number: 659.20202 LES (R), ...

36.
Professional's guide to public relations services / by Richard Weiner. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Prentice Hall, 1971
Availability: Items available for loan: Bangalore (1)Call number: 659.2 WEI.

37.
Competitive Analysis for Y! Advertising Solutions / R Srikkant by Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Shillong: Rajiv Gandhi Indian Institute of Management 2011
Availability: Items available for loan: Shillong (1).

38.
Information, influence and communication : a reader in public relations / Otto Lerbinger and Albert J Sullivan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Basic Books, 1965
Availability: Items available for loan: Calcutta (1)Call number: 302 LER.

39.
Corporate culture : how to generate organisational strength and lasting commercial advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Judy Piatkus, 1994
Availability: Items available for loan: Calcutta (1)Call number: 658.4 HAM.

40.
Corporate reputations : strategies for developing the corporate brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 1994
Availability: Items available for loan: Calcutta (1)Call number: 658.045 DOW.

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