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281.
The 4 A's of marketing : creating value for customers, companies and society / Jagdish N Sheth and Rajendra S Sisodia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2012
Availability: Items available for loan: Calcutta (1)Call number: 658.8 SHE.

282.
Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : John Wiley, 2012
Availability: Items available for loan: Calcutta (1)Call number: 658.82 FUG.

283.
Effective sales force automation and customer relationship management [electronic resource] : a focus on selection and implementation / Raj Agnihotri and Adam A. Rapp by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: New York : Business Expert Press, 2010
Availability: Items available for loan: Calcutta (1)Call number: 658.8100285 AGN.

284.
Managing the new customer relationship [electronic resource] : strategies to engage the social customer and build lasting value / Ian H Gordon by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: Hoboken, N J : Wiley, 2013
Availability: Items available for loan: Calcutta (1)Call number: 658.812 GOR.

285.
CRM [electronic resource] : the foundation of contemporary marketing strategy / Roger J. Baran and Robert J. Galka by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: Hoboken : Taylor and Francis, 2013
Availability: Items available for loan: Calcutta (1)Call number: 658.802 BAR.

286.
Connected CRM : implementing a data-driven, customer-centric business strategy / David S. Williams. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : Wiley, c2014
Availability: Items available for loan: Calcutta (1)Call number: 658.812 WIL.

287.
Dynamics of niche creation in sponsored search markets [thesis] / Agam Gupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Calcutta : IIM Calcutta, 2016
Dissertation note: Thesis (Fellow Programme in Management) - IIM Calcutta, 13th January, 2016
Availability: Items available for loan: Calcutta (1)Call number: 659.1 GUP.

288.
The 4 A's of marketing : creating value for customers, companies and society / Jagdish Sheth and Rajendra Sisodia. by
Material type: Text Text; Format: print
Publication details: New York : Routledge, 2012
Availability: Items available for loan: Calcutta (1)Call number: 658.8 SHE.

289.
A Practitioner's guide to account-based marketing : accelerating growth in strategic accounts / Bev Burgess and Dave Munn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Kogan Page, 2017
Availability: Items available for loan: Calcutta (1)Call number: 658.804 BUR.

290.
Managing customer experience and relationships : a strategic framework / Don Peppers and Martha Rogers. by Series: Wiley corporate F&A series
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Wiley, [2017]
Availability: Items available for loan: Calcutta (1)Call number: 658.812 PEP.

291.
Social media marketing : emerging concepts and application / edited by Githa Heggde and G. Shainesh by
Material type: Text Text; Format: print
Publication details: Singapore : Palgrave Macmillan, 2018
Availability: Items available for loan: Calcutta (1)Call number: 658.872 HEG.

292.
Impact of friendship among customers on their perceived value from consumption [thesis] / Diptiman Banerji by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Calcutta : IIM Calcutta, 2018
Dissertation note: Thesis (Fellow Programme in Management) - IIM Calcutta, 2018
Availability: Items available for loan: Calcutta (1)Call number: 658.812 BAN.

293.
Relationship selling and sales management / Mark W. Johnston and Greg W. Marshall by
Material type: Computer file Computer file; Format: electronic
Publication details: Boston : McGraw-Hill, 2005
Availability: Items available for loan: Calcutta (1)Call number: 658.85 JOH.

294.
Customer relationship marketing: theoretical and managerial perspectives by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA World Scientific Publishing Company Pvt. Ltd. 2021
Availability: Items available for loan: Bodh Gaya (1)Call number: 658.812 MAL.

295.
Experiential marketing: integrated theory & strategic application by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage 2022
Availability: Items available for loan: Bodh Gaya (1)Call number: 658.827 LEA.

296.
A practitioner's guide to account-based marketing: accelerating growth in strategic accounts by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page  2021
Availability: Items available for loan: Bodh Gaya (1)Call number: 658.804 BUR.

297.
They ask you answer: a revolutionary approach to inbound sales, content marketing, and today's digital consumer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2019
Availability: Items available for loan: Bodh Gaya (1)Call number: 658.8 SHE.

298.
The four steps to the epiphany: successful strategies for products that win by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2020
Availability: Items available for loan: Bodh Gaya (1)Call number: 658.4012 BLA.

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