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	301.	No cover image available Preproduction market potential assessment of innovative consumer products Grover, Rajiv by Grover, Rajiv Ozer, Muammer Series: MSI working paper report no.98-104 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Massachusetts Marketing Science Institute 1998 Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 G7P71. Place hold
	302.	No cover image available Variety for sale: mass customization or mass confusion? Huffman, Cynthia by Huffman, Cynthia Kahn, Barbara E Series: MSI working paper report, No. 98-111 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1998 Availability: Items available for loan: Ahmedabad (1)Call number: 658.57 H8V2. Place hold
	303.	No cover image available Bibliography on new product planning Megathlin, Donald E by Megathlin, Donald E Hartnett, Edward J Series: AMA bibliography series, no. 5 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago American Marketing Association 1960 Availability: Items available for loan: Ahmedabad (2)Call number: 16.65883 M3B4-1, ... Place hold
	304.	No cover image available Using conjoint analysis to help design product platforms Moore, William L. by Moore, William L Louviere, Jordan J Verma, Rohit Series: MSI working paper report no.98-113 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1998 Availability: Items available for loan: Ahmedabad (1)Call number: 658.5 M6U8. Place hold
	305.	No cover image available Organizational capacities for sustained product innovation Dougherty, Deborah by Dougherty, Deborah Series: MSI commentary report no.98-118 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1998 Availability: Items available for loan: Ahmedabad (1)Call number: 658.5 D6O7. Place hold
	306.	New product and brand management: marketing engineering applications Lilien, Gary L. by Lilien, Gary L Rangaswamy, Arvind Institute for the Study of Business Markets Material type: Text; Format: print ; Literary form: Not fiction Publication details: Reading Addison-Wesley Publishing Company 1999 Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 L4N3. Place hold
	307.	No cover image available Marketing spending for new product introduction: entrant strategy and incumbent response Shankar, Venkatesh by Shankar, Venkatesh Series: MSI technical working paper report no.98-129 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1998 Availability: Items available for loan: Ahmedabad (1)Call number: 658.57 S4M2. Place hold
	308.	No cover image available Stuck in the past: why managers persist with new product failures Biyalagorsky, Eyal by Biyalagorsky, Eyal Boulding, William Staelin, Richard Series: MSI working paper report no.98-130 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1998 Availability: Items available for loan: Ahmedabad (1)Call number: 658.57 B4S8. Place hold
	309.	The organisation of integrated product development Paashuis, Victor by Paashuis, Victor Series: Advanced manufacturing series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berlin Springer-Verlag 1998 Availability: Items available for loan: Ahmedabad (1)Call number: 658.575 P2O7. Place hold
	310.	Powerful products: strategic management of successful new product development Bean, Roger by Bean, Roger Radford, Russell Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York AMACOM 2000 Availability: Items available for loan: Ahmedabad (1)Call number: 658.57 B3P6. Place hold
	311.	Customer-centered products: creating successful products through smart requirements management Hooks, Ivy F. by Hooks, Ivy F Farry, Kristin A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York American Management Association 2001 Availability: Items available for loan: Ahmedabad (1)Call number: 658.575 H6C8. Place hold
	312.	Managing new product development and innovation: a microeconomic toolbox Grupp, Hariolf by Grupp, Hariolf Maital, Shlomo Frenkel, Amnon [Contributor] Koschatzky, Knut [Contributor] Arieh, Asaf Ben [Contributor] Dopelt, Galit [Contributor] Gillath, Irit [Contributor] Horwitch, Mel [Contributor] Levy, Guy [Contributor] Series: New horizons in the economics of innovation Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing 2001 Availability: Items available for loan: Ahmedabad (1)Call number: 658.575 G7M2. Place hold
	313.	New products management Crawford, C. Merle by Crawford, C. Merle Di Benedetto, C. Anthony Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston McGraw-Hill 2000 Availability: Items available for loan: Ahmedabad (1)Call number: 658.57 C7N3/2000. Place hold
	314.	Product leadership: creating and launching superior new products Cooper, Robert G. by Cooper, Robert G Material type: Text Publication details: Cambridge Perseus Books n.d Availability: Items available for loan: Ahmedabad (1)Call number: 658.575 C6P7. Place hold
	315.	Managing new products: using the MAP system to accelerate growth Kuczmarski, Thomas D. by Kuczmarski, Thomas D Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Limited 2002 Availability: Items available for loan: Ahmedabad (1)Call number: 658.57 K8M2/2000. Place hold
	316.	Market-oriented technology management: innovating for profit in entrepreneurial times Phillips, Fred Y. by Phillips, Fred Y Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berlin Springer 2001 Availability: Items available for loan: Ahmedabad (1)Call number: 658.4 P4M21. Place hold
	317.	Customer-centric product definition: the key to great product development Mello, Sheila by Mello, Sheila Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York AMACOM 2002 Availability: Items available for loan: Ahmedabad (1)Call number: 658.575 M3C8. Place hold
	318.	A new brand world: 8 principles for achieving brand leadership in the 21st century Bedbury, Scott by Bedbury, Scott Fenichell, Stephen Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Viking 2002 Availability: Items available for loan: Ahmedabad (1)Call number: 659.12 B3N3. Place hold
	319.	Ascending the value spiral: from insight to innovation Ramachander, S. by Ramachander, S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Response Books 2002 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 R2A8. Place hold
	320.	Managing new industry creation: global knowledge formation and entrepreneurship in high technology Murtha, Thomas P. by Murtha, Thomas P Hart, Jeffrey A Lenway, Stefanie Ann Material type: Text; Format: print ; Literary form: Not fiction Publication details: Stanford Stanford University Press 2001 Availability: Items available for loan: Ahmedabad (1)Call number: 658.575 M8M2. Place hold

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Your search returned 1050 results.