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61.
International marketing research / V. Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: Kozhikode (1)Call number: 658.8.012.12(100) KU .

62.
Gaining and sustaining competitive advantage / Jay B. Barney. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2002
Availability: Items available for loan: Kozhikode (1)Call number: 658 BAR .

63.
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2002
Availability: Items available for loan: Kozhikode (1)Call number: 658.03 NAG .

64.
Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times/Prentice Hall, 2001
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:316.77 PEL .

65.
Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2000
Availability: Items available for loan: Kozhikode (1)Call number: 659.1 WEL .

66.
International marketing research / V. Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: Kozhikode (1)Call number: 658.8.012.12 KUM .

67.
Marketing across cultures / Jean-Claude Usunier. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Essex, England ; New York : Financial Times/Prentice Hall, c2000
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 USU .

68.
Operations strategy / Nigel Slack, Michael Lewis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2002
Availability: Items available for loan: Kozhikode (1)Call number: 658.5 SLA/O .

69.
The future of marketing : practical strategies for marketers in the post-internet age / C.N.A. Molenaar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Financial Times Prentice Hall, 2002
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 PHI .

70.
Developing and training human resources in organizations / Kenneth N. Wexley, Gary P. Latham. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: Kozhikode (1)Call number: 331.36 WEX .

71.
Practical problems in organizations : cases in leadership, organizational behavior, and human resources / James G. Clawson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: Kozhikode (1)Call number: 658:06.01 CLA .

72.
Business innovation and disruptive technology : harnessing the power of breakthrough technology --for competitive advantage / Nicholas D. Evans. by Series: Financial Times Prentice Hall books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2003
Availability: Items available for loan: Kozhikode (1)Call number: 658.3 EVA .

73.
Design in business : strategic innovation through design / Margaret Bruce and John Bessant. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; London ; New York : Financial Times/Prentice Hall, 2002
Availability: Items available for loan: Kozhikode (1)Call number: 658.512.2 MAR .

74.
Foundations of finance : the logic and practice of financial management / Arthur J. Keown ... [et al.]. by Series: Prentice Hall finance series
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: Kozhikode (1)Call number: 658.15 KEO .

75.
Principles of financial management / Douglas R. Emery, John D. Finnerty, John D. Stowe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Other title:
  • Financial management
Availability: Items available for loan: Kozhikode (1)Call number: 658.15 EME .

76.
Financial reporting & analysis / Lawrence Revsine, Daniel W. Collins, W. Bruce Johnson. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2002
Other title:
  • Financial reporting and analysis
Availability: Items available for loan: Kozhikode (1)Call number: 65.41/.45 REV .

77.
The inefficient stock market : what pays off and why / Robert A. Haugen. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: Kozhikode (1)Call number: 336.76 HAU .

78.
Cases in financial reporting : an integrated approach with an emphasis on earnings and persistence / D. Eric Hirst and Mary Lea McAnally. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Other title:
  • Financial reporting
Availability: Items available for loan: Kozhikode (1)Call number: 657.4(078.7) HIR .

79.
Organisational behaviour and analysis : an integrated approach / Derek Rollinson with Aysen Broadfield. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall Financial Times, 2002
Availability: Items available for loan: Kozhikode (1)Call number: 65:316.454.54 ROL .

80.
Business data communications / William Stallings. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2005
Availability: Items available for loan: Kozhikode (1)Call number: 681.324:658 STA .

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