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61.
World's greatest brands / Nicholas Kochan by
Material type: Text Text; Literary form: Not fiction
Publication details: Macmillan
Availability: Items available for loan: Indore (1)Call number: 658.807 W6K6.

62.
Strategic brand management: new appoaches to creating and evaluating brand equity / Jean-Noel Kapferer by
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi : global Business Press, 1994
Availability: Items available for loan: Indore (1)Call number: 658.827 S7K2.

63.
Production operations management / William J. Stevenson by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Irwin McGraw Hill, 1999
Availability: Items available for loan: Indore (1)Call number: 658.5 P7S8.

64.
22 immutable laws of branding / Al Rise and Laura Ries by
Material type: Text Text; Literary form: Not fiction
Publication details: London : Harper Collins, 1998
Availability: Items available for loan: Indore (1)Call number: 658.827 I5R4.

65.
Product management in India / Ramanuj Majumdar by
Material type: Text Text; Literary form: Not fiction
Publication details: New delhi : PHI, 1999
Availability: Items available for loan: Indore (1)Call number: 658.560954 P7M2.

66.
Brand asset management: driving profitable growth trough your brands / Scott M. Davis. by
Material type: Text Text; Literary form: Not fiction
Publication details: San francisco : Jossey-Bass, 2000
Availability: Items available for loan: Indore (1)Call number: 658.827 B7D2.

67.
Management of design alliances: sustaining competitive advantage / Margaret Bruce and Birgit H. Jevnaker. by
Material type: Text Text; Literary form: Not fiction
Publication details: Chichester : John Wiley and sons, 1997
Availability: Items available for loan: Indore (1)Call number: 658.5752 M2B7.

68.
Corporate religion: building a strong company through personality and corporate soul / Jesper Kunde. by
Material type: Text Text; Literary form: Not fiction
Publication details: London : FT/Prentice hall, 2000
Availability: Items available for loan: Indore (1)Call number: 658.4 C6K8.

69.
Custom enterprise.com: every product, every price and every message / Gaby Wiegran and Hardy Koth. by
Material type: Text Text; Literary form: Not fiction
Publication details: London : FT.com, 2000
Availability: Items available for loan: Indore (1)Call number: 658.8 C8W4.

70.
Markets of one: creating customer-unique value through mass customization / James H. Gilmore and Joseph B. Pine. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard business review, 2000
Availability: Items available for loan: Indore (1)Call number: 658.8 M2G4.

71.
Rules for revolutionaries: the capitalist manifesto for creating and marketing new products and services / Guy Kawasaki and Michele Moreno. by
Material type: Text Text; Literary form: Not fiction
Publication details: New york : Harper Collins, 1998
Availability: Items available for loan: Indore (1)Call number: 658.575 R8K2.

72.
Marketing your product / Donald G. Cyr and Douglas A. Gray. by
Material type: Text Text; Literary form: Not fiction
Publication details: Canada : Self-cousel press, 1998
Availability: Items available for loan: Indore (1)Call number: 658.8 M2C7.

73.
Auditing markets, products and marketing plans: ama marketing toolbox / David Parmerlee by
Material type: Text Text; Literary form: Not fiction
Publication details: Illinois: NTC, 2000
Availability: Items available for loan: Indore (1)Call number: 658.802 A8P2.

74.
Art of marketing: introduction to marketing / Geoff Lancaster and Paul Reynolds by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Crest Publication, 2001
Availability: Items available for loan: Indore (1)Call number: 658.8 A7L2, V.1 (R).

75.
Art of marketing: international marketing / Keith Lewis and Matthew Housden by
Material type: Text Text; Literary form: Not fiction
Publication details: New delhi: Crest Publication, 2001
Availability: Items available for loan: Indore (1)Call number: 658.8 A7L3, V.2 (R).

76.
Art of marketing: creative marketing communications / Daniel Yadin by
Material type: Text Text; Literary form: Not fiction
Publication details: New delhi: Crest Publication, 2001
Availability: Items available for loan: Indore (1)Call number: 658.8 A7Y2, V.3 (R).

77.
Art of marketing: successful advertising / A. D. Farbey by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Crest Publication, 2001
Availability: Items available for loan: Indore (1)Call number: 658.8 A7F2, V.4 (R).

78.
Art of marketing: successful product management / Stephen Morse by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Crest Publication, 2001
Availability: Items available for loan: Indore (1)Call number: 658.8 A7M6, V.5 (R).

79.
Art of marketing: integrated marketing communications / Tom Brannan by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Crest Publication, 2001
Availability: Items available for loan: Indore (1)Call number: 658.8 A7B7, V.6 (R).

80.
Art of marketing: branding / Geoffrey Randall by
Material type: Text Text; Literary form: Not fiction
Publication details: New delhi: Crest Publication, 2001
Availability: Items available for loan: Indore (1)Call number: 658.8 A7R2, V.7 (R).

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