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81.
Marketing / Elizabeth Hill & Terry O'Sullivan. by Series: Longman modular texts in business and economics
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Longman, 1999
Availability: Items available for loan: Kozhikode (1)Call number: 338(100) PIG .

82.
Marketing campaigns / Diane Canwell. by Series: The marketing toolkits series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Boston : International Thomson Pub. Europe, c1998
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 CAN .

83.
Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: Kozhikode (1)Call number: 658.8.012.12 BUR .

84.
International marketing research / V. Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: Kozhikode (1)Call number: 658.8.012.12(100) KU .

85.
Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group / edited by Michael J. Silverstein and George Stalk, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 2000
Availability: Items available for loan: Kozhikode (1)Call number: 366.01 SIL .

86.
Crisis marketing : when bad things happen to good companies / Joe Marconi. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : NTC Business Books, c1997
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 MAR .

87.
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2002
Availability: Items available for loan: Kozhikode (1)Call number: 658.03 NAG .

88.
Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times/Prentice Hall, 2001
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:316.77 PEL .

89.
International marketing research / V. Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: Kozhikode (1)Call number: 658.8.012.12 KUM .

90.
Marketing across cultures / Jean-Claude Usunier. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Essex, England ; New York : Financial Times/Prentice Hall, c2000
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 USU .

91.
Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:681.324 REE .

92.
Edistribution / F. Barry Lawrence, Daniel F. Jennings, Brian E. Reynolds. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2003
Other title:
  • E-distribution
Availability: Items available for loan: Kozhikode (1)Call number: 65.012.34 LAW .

93.
Market research : a guide to planning, methodology & evaluation / Paul Hague. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Milford, CT : Kogan Page, 2002
Availability: Items available for loan: Kozhikode (1)Call number: 658.8.012.12 PAV .

94.
The future of marketing : practical strategies for marketers in the post-internet age / C.N.A. Molenaar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Financial Times Prentice Hall, 2002
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 PHI .

95.
Handbook of marketing / edited by Barton Weitz and Robin Wensley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks : SAGE, 2002
Availability: Items available for loan: Kozhikode (1)Call number: 658.8(035) WEI .

96.
Handbook of marketing / edited by Barton Weitz and Robin Wensley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks : SAGE, 2002
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 WEI .

97.
Handbook of relationship marketing / Jagdish N. Sheth, Atul Parvatiyar, editors. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : Sage Publications, c2000
Other title:
  • Relationship marketing
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 BRO;1 .

98.
Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2003
Availability: Items available for loan: Kozhikode (1)Call number: 659.127.6 LEP .

99.
The customer loyalty solution: what works (and what doesn't) in customer loyalty programs / by Arthur Middleton Hughes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, [2003]
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 HUG .

100.
Beyond mobile : people, communications and marketing in a mobilized world / by Mats Lindgren, Jörgen Jedbratt, Erika Svensson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York. N.Y. : Palgrave, 2002
Availability: Items available for loan: Kozhikode (1)Call number: 681.324 (100) MAT .

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