Your search returned 70 results.

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	1.	Empirical generalizations about marketing impact : what we have learned from academic research / Dominique M. Hanssens, editor. by Hanssens, Dominque M Series: Relevant knowledge series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. : Marketing Science Institute, c2009 Online resources: Table of contents Availability: Items available for loan: Ahmedabad (1)Call number: 016.6588 . Place hold
	2.	Essential readings in marketing / Leigh McAlister, Ruth N. Bolton, and Ross Rizley, editors. by McAlister, Leigh Bolton, Ruth N. (Ruth Nancy) Rizley, Ross Marketing Science Institute Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, MA : Marketing Science Institute, c2006 Availability: Items available for loan: Udaipur (1)Call number: 658.8016. Place hold
	3.	No cover image available Ford tractor division: development of a PDA project evaluation tool Kinnear, Thomas C. by Kinnear, Thomas C Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. Marketing Science Institute 1972 Availability: Items available for loan: Ahmedabad (1)Call number: 658.5 K4F6. Place hold
	4.	No cover image available New market systems: the Swedish experiment Abell, Derek F. by Abell, Derek F Rohlin, Lennart Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1972 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 A2N3. Place hold
	5.	No cover image available American Auto Inc.: case study of a false start in PDA Bernhardt, Kenneth L. by Bernhardt, Kenneth L Series: Marketing Science Institute, Research Program, Technical report, p-55 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1972 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 B3A6. Place hold
	6.	No cover image available Marketing and economic performance: meaning and measurement Buzzell, Robert D. by Buzzell, Robert D Series: Marketing Science Institute Working paper, Preliminary research report Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1972 Availability: Items available for loan: Ahmedabad (2)Call number: 658.8 B8M2-1, ... Place hold
	7.	No cover image available Identifying competitive product market boundaries: strategic and analytical issues Day, George S. by Day, George S Shocker, Allan D Series: Report, no.76-112 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1976 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 D2I2. Place hold
	8.	No cover image available Sales force performance and turnover Newton, Derek A. by Newton, Derek A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. Marketing Science Institute 1973 Availability: Items available for loan: Ahmedabad (1)Call number: 658.81 N3S2. Place hold
	9.	No cover image available Psychological, theories and interpretations of learning Ray, Michael L. by Ray, Michael L Series: Marketing Science Institute Research program, technical report Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. Marketing Science Institute 1973 Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 R2P8. Place hold
	10.	No cover image available Unobtrusive marketing research techniques Ray, Michael L. by Ray, Michael L Series: Marketing Science Institute Working Paper Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. Marketing Science Institute 1973 Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 R2U6. Place hold
	11.	No cover image available Public policy and the marketing practitioners: toward bridging the gap Greyser, Stephen A by Greyser, Stephen A Series: Marketing Science Institute, Working paper, Preliminary research project Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. Marketing Science Institute 1973 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 G7P8. Place hold
	12.	No cover image available Challenge for industrial marketers: changing channels of distribution Mathews, William E. by Mathews, William E Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1972 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 M2C4. Place hold
	13.	No cover image available A decision sequence analysis of developments in marketing communications Ray, Michael L. by Ray, Michael L Series: Marketing Science Institute, Working paper, Preliminary research report Material type: Text Publication details: Cambridge,Mass Marketing Science Institute 197 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 R2D3. Place hold
	14.	No cover image available Marketing in non-profit organizations Shapiro, Benson by Shapiro, Benson Series: Marketing Science Institute, Working paper, Preliminary research report X-70-6 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. Marketing Science Institute 1972 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 S4M2. Place hold
	15.	No cover image available A note on estimation in market structure-performance studies Vernon, John M. by Vernon, John M McElroy, Marjorie B Series: Marketing Science Institute Research Program Technical report Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Mass Marketing Science Institute 1972 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 V3N6. Place hold
	16.	No cover image available Marketing education in the United States by Luck, David J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia Pennsylvania Marketing Science Institute 1964 Availability: Items available for loan: Ahmedabad (1)Call number: 658.807 L8M2. Place hold
	17.	No cover image available Appraising the economic and social effects of advertising: a review of issues and evidence Marketing Science Institute Staff Report by Pearce, Michael Cunningham, Scott M Miller, Avon Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass Marketing Science Institute 1971 Availability: Items available for loan: Ahmedabad (4)Call number: 659.1 A7-1, ... Not available: Ahmedabad: Lost (1). Place hold
	18.	No cover image available A woman's place: an analysis of the roles portrayed by women in magazine advertisements Courtney, Alice E. by Courtney, Alice E Lockeretz, Sarah Wernick Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1970 Availability: Items available for loan: Ahmedabad (1)Call number: 659.1 C6W6. Place hold
	19.	No cover image available Advertising's standards and content executive's perspective Greyser, Stephen A. by Greyser, Stephen A Reece, Bonnie B Series: Marketing science institute, working paper, preliminary research report, X-71-7 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Mass Marketing Science Institute 1972 Availability: Items available for loan: Ahmedabad (1)Call number: 659.1 G7A2. Place hold
	20.	No cover image available Student attitudes toward business and marketing institutions and practices Ward, Scott by Ward, Scott Reale, Greg Series: Marketing Science Institute Working paper, Preliminary Research report, P-74 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1972 Availability: Items available for loan: Ahmedabad (1)Call number: 659.1 W2S8. Place hold

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Your search returned 70 results.