Catalyst code: the strategies behind the World's most dynamic companies Evans, David S.

By:

Evans, David S

Contributor(s):

Schmalensee, Richard

Material type: Text

TextPublication details: Boston Harvard Business School Press 2007 Description: xi, 228 pISBN:

9781422101995

Subject(s):

DDC classification:

658.046

Summary: Catalyst Code shows that in the Internet Age, the greatest business successes will be based on creating communities in which buyers and sellers are brought together efficiently, rather than making a new product or providing a new service. In a book that challenges conventional wisdom about pricing, product design, organization, and incentives, the book provides the first step-by-step framework for launching and sustaining these dynamic businesses. It examines the most successful catalysts or all time, as well as many that tried and failed, and provide original insights into the secrets from early history, modern-day business, and the author's groundbreaking research into what really makes these companies tick.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.046 E8C2 (Browse shelf(Opens below))	Available		163940

Total holds: 0

Catalyst Code shows that in the Internet Age, the greatest business successes will be based on creating communities in which buyers and sellers are brought together efficiently, rather than making a new product or providing a new service. In a book that challenges conventional wisdom about pricing, product design, organization, and incentives, the book provides the first step-by-step framework for launching and sustaining these dynamic businesses. It examines the most successful catalysts or all time, as well as many that tried and failed, and provide original insights into the secrets from early history, modern-day business, and the author's groundbreaking research into what really makes these companies tick.

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