Mall management

By:

Singh, Harvinder

Material type: Text

TextPublication details: 2012 Tata McGraw Hill Education Private Limited New DelhiDescription: xviii, 294 pISBN:

9781259004995

Subject(s):

DDC classification:

658.8 S4M2

Summary: This book elucidates the factors that are essential to ensuring that retail, with particular regard to shopping malls, is a key engine of economic growth. Special emphasis has been made on issues relating to tenant-mix planning, zoning, leasing and marketing/ promotion as these decisions are taken time and again duringthe operating life of the mall.Apart from the mall managers, this book would be a suitable reading for practitioners and students of retail management. (http://www.tatamcgrawhill.com/html/9781259004995.html)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.8 S4M2 (Browse shelf(Opens below))	Available		176244

Total holds: 0

This book elucidates the factors that are essential to ensuring that retail, with particular regard to shopping malls, is a key engine of economic growth. Special emphasis has been made on issues relating to tenant-mix planning, zoning, leasing and marketing/ promotion as these decisions are taken time and again duringthe operating life of the mall.Apart from the mall managers, this book would be a suitable reading for practitioners and students of retail management. (http://www.tatamcgrawhill.com/html/9781259004995.html)

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