Sustainable marketing

By:

Martin, Diane

Material type: Text

TextPublication details: 2012 Pearson/Prentice Hall BostonDescription: xvi, 247 pISBN:

9780136117070

Subject(s):

DDC classification:

658.802 M2S8

Summary: For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable and lucrative sustainable marketing strategies. (http://www.pearsonhighered.com/educator/product/Sustainable-Marketing/9780136117070.page)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.802 M2S8 (Browse shelf(Opens below))	Available		176741

Total holds: 0

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable and lucrative sustainable marketing strategies. (http://www.pearsonhighered.com/educator/product/Sustainable-Marketing/9780136117070.page)

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