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	1.	Interdisciplinary approaches to product design, innovation, and branding in international marketing edited by K Scott Swan; Shaoming Zou by Swan, K Scott Zou, Shaoming Series: Advances in international marketing ; v 23 Publication details: Bingley Emerald 2012 Availability: Items available for loan: Lucknow (1). Place hold
	2.	Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource] / edited by K. Scott Swan and Shaoming Zou. by Swan, K. Scott [editor.] Zou, Shaoming [editor.] Series: Emerald eBook Series - Business, Managment & Economics with title Volumes From 2011 to 2015 (405) (Recent Backlist) \| Advances in international marketing ; 23. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012 Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing Online resources: Click here to view the document Availability: Items available for loan: Calcutta (1)Call number: 658.827 SWA. Place hold

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