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	1.	Brain and mind by Oakley, David A Series: Psychology in progress Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Methuen and Co. Ltd. 1985 Availability: Not available: Ahmedabad: Checked out (1). Place hold
	2.	Analysis for strategic marketing Vithala R Rao and Joel H Stechel by Rao, Vithala R Stechel, Joel H Publication details: Reading Addison-Wesley 1998 Availability: Items available for loan: Lucknow (1). Place hold
	3.	Applied conjoint analysis by Rao, Vithala R Material type: Article Publication details: New York Springer 2014 Availability: Items available for loan: Lucknow (1). Place hold

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