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	1.	Blue ocean shift: beyond competing: proven steps to inspire confidence and seize new growth by Kim, Chan W Mauborgne, Renee Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pan Books 2022 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.802 KIM. Place hold
	2.	Essentials of marketing: theory and practice for a marketing career by Brown, David M Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.8 BRO. Jammu (1)Call number: 658.8 BRO. Place hold
	3.	Marketing management: past, present and future by Czinkota, Michael R Kotabe, Masaaki Vrontis, Demetris Shams, S. M. Riad Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.8 CZI. Place hold
	4.	Marketing analytics: essential tools for data-driven decisions by Venkatesan, Rajkumar Farris, Paul W Wilcox, Ronald T Material type: Text; Format: print ; Literary form: Not fiction Publication details: London University of Virginia Press 2021 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.83 VEN. Place hold
	5.	Case studies on management strategies, human resource and marketing dimension by Mishra, Shreya Dey, Ajoy Kumar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing India Pvt. Ltd. 2022 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.83 MIS. Place hold
	6.	Strategic marketing management: planning, implementation and control by Wilson, Richard M. S Gilligan, Colin Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxan Routledge 2022 Availability: Items available for loan: Bodh Gaya (1)Call number: 658.802 WIL. Jammu (1)Call number: 658.802 WIL. Place hold
	7.	Brand storytelling : integrated marketing communication for the digital media landscape by Quesenberry, Keith A Coolsen, Michael K Publication details: Lanham Rowman & Littlefield 2023 Availability: Items available for loan: Jammu (1)Call number: 658.827 QUE. Place hold

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