Handbook of business practices and growth in emerging markets / Satyendra Singh (ed)
Material type:
TextPublication details: New Jersey : World Scientific, 2010Description: xxx, 546 p. 25 cmISBN: - 9789812791771
- 658.0091724 SIN
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Book
|
Calcutta | 658.0091724 SIN (Browse shelf(Opens below)) | Available | IIMC-128051 |
It covers all the major functional areas of business - marketing, strategy, operations and finance - in all continents. The focus of each chapter is on the identification of different business issues in different emerging markets (including Asia, Africa and South America) and on the implementation of a proposed set of recommendations, using both qualitative and quantitative techniques to assist in decision-making and in improving organizational efficiency and effectiveness. Readers will also appreciate the multidimensional view of financial and non-financial performance measurement of businesses. Specifically, the goal of this research-based handbook is to provide a comprehensive guide for business students and managers by discussing a range of issues from the diverse emerging markets and enabling them to develop a strategic mindset for a market-oriented culture.
There are no comments on this title.