Agri-business : marketing and management / S N Choudhary
Material type:
TextPublication details: Jaipur : Oxford Book Company, 2012Description: v, 288p. 24cmISBN: - 9789350300824
- 338.763 CHO
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Book
|
Calcutta | 338.763 CHO (Browse shelf(Opens below)) | Available | IIMC-134224 |
This book fulfills the long felt necessity of a text dealing with concepts of agriculture business. Agri-business is a generic term for the various businesses involved in food production, including farming and contract farming, seed supply, agro-chemicals, farm machinery, wholesale and distribution, processing, marketing, and retail sales. The term has two distinct connotations depending on context. Within the agriculture industry, agri-business is widely used simply as a convenient portmanteau of agriculture and business, referring to the range of activities and disciplines encompassed by modern food production. Here, the term is only descriptive, and is synonymous in the broadest sense with food industry. The book can also prove to be a worthy companion and guide for the students, users and researchers.
There are no comments on this title.