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1.
Advertising account planning : planning and managing strategic communications campaigns by
Edition: 4th ed.
Material type: Text Text
Publication details: Oxon Routledge 2024
Availability: Items available for loan: Jammu (1)Call number: 659.111 TUR.

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2.
Advertising media planning : a brand management approach by
Edition: 5th ed.
Material type: Text Text
Publication details: New York Routledge 2023
Availability: Items available for loan: Jammu (1)Call number: 659.111 KEL.

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