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	1.	Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson. by Nilson, Torsten H Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : John Wiley, c1998 Online resources: Contributor biographical information Publisher description Table of Contents Availability: Items available for loan: Ahmedabad (1)Call number: 659.12 N4C6. Place hold
	2.	The war for talent Michaels, Ed by Michaels, Ed Axelrod, Beth Handfield-Jones, Helen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2001 Availability: Items available for loan: Ahmedabad (1)Call number: 658.4 M4W2. Place hold

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