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1.
Management of new products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Booz Allen Lane and Hamilton Inc. 1964
Availability: Items available for loan: Ahmedabad (1)Call number: 658.5 B6M2.

2.
Management and advertising problems in the advertiser-agency relationship a study conducted for the Association of National Advertisers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Association of Nationall Advertisers, Inc. 1965
Availability: Items available for loan: Ahmedabad (1)Call number: 659.112 B6M2.

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