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1.
The experience economy: work is theatre and every business a stage Pine, B. Joseph by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 1999
Availability: Items available for loan: Ahmedabad (1)Call number: 658.5 P4E9.

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Markets of one: creating customer-unique value through mass customization by Series: The Harvard business review book series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2000
Availability: Items available for loan: Ahmedabad (1)Call number: 670 M21.

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3.
Authenticity: what consumers really want Gilmore, James H. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2007
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8343 G4A8.

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