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	1.	The great marketing turnaround: the age of the individual-and how to profit from it Rapp, Stan by Rapp, Stan Collins, Tom Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs Prentice-Hall,Inc. 1990 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 R2G7. Kozhikode (1)Call number: 658.82 RAP. Place hold
	2.	Max-e-marketing in the net future: the seven imperatives for outsmarting the competition in the net economy Rapp, Stan by Rapp, Stan Martin, Chuck Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2001 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 R2M22. Place hold
	3.	Beyond Maxi Marketing: the new power of caring and daring Rapp, Stan by Rapp, Stan Collins, Thomas L Edition: International Edition Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill,Inc. 1994 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 R2B3. Place hold

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