The Franchising Audit Taube, David C. A complete self-assessment framework to measure the likely success of an existing or planned franchise initiative

Many businesses consider franchising as a way of achieving rapid growth at very low cost. As such, the decision to franchise is a strategic marketing decision. The Franchising Audit explains the different types of franchise, and the advantages, disadvantages, costs and responsibilities associated with them. It then sets out a self-assessment framework to let you decide whether your business can be franchised, what kind of franchise would be appropriate, and whether it has the structures in place for a successful franchise operation. It also highlights the problems and opportunities you are likely to face. Finally, the audit offers a series of models to help plan your ""financial trajectory"", develop documentation and franchise agreements, and interview, recruit and train franchisees. The audit is broken into 8 separate stages: Self-Assessment; Financial Modeling; The Franchise Agreement; Pre-Launch Materials; Recruiting Franchisees; Selecting the Right People; Training; The Pilot Test. Wherever appropriate, the audit includes assessment forms and checklists, as well as franchising grids and models which you can complete.