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1.
The new psychology of selling: based on selling the customer the way he likes to buy by Series: McGraw-Hill Series in marketing and admvertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Company, Inc. 1960
Availability: Items available for loan: Ahmedabad (1)Call number: 658.85 H2N3.

2.
How to use psychology for better advertising Hattwick, Melvin Saxton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Prentice-Hall 1950
Availability: Items available for loan: Ahmedabad (1)Call number: 659.1 H2H6.

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