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	1.	Advertising principles: choice challenge change Vanden Bergh, Bruce G. by Vanden Bergh, Bruce G Katz, Helen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood NTC Business Books 1999 Availability: Items available for loan: Ahmedabad (1)Call number: 659.1 V2A2. Place hold
	2.	Why people buy things they don't need: understanding and predicting consumer behavior by Danziger, Pamela N Publication details: Chicago Dearborn Trade Publishing 2004 Availability: Items available for loan: Ahmedabad (1)Call number: 658.8342 D2W4. Place hold
	3.	Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger. by Danziger, Pamela N Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai : Corpus Collosum Learning, c2006 Availability: Items available for loan: Bangalore (1)Call number: 658.8342 DAN. Place hold

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